Paul Brook's Blog: January 2012

Tuesday, 31 January 2012

O-Parent Conditioning

Thinking of booking a mind reader? Here are some essential tips:

http://www.paulbrook.co.uk/Some_Essential_Tips_On_Booking_A_Mind_Reader.htm

Monday, 30 January 2012

Some Essential Tips On Booking A Mind Reader

Some Essential Tips On Booking A Mind Reader

A guide to hiring speciality entertainment

Let's face it, booking a mind reader isn't something that you do every day. If you are like most people, you probably won't have done it at all. But now you have some entertainment needs, and you are looking for something unusual, unique and interesting. You have found the industry of psychological mind reading, but how do you know who to hire?

Well, not only am I a full time professional mind reader, but I have many years of experience within this industry, so I can help you out with some handy tips.

But I hear you say, "Why would you help me out? I may not choose you!"

The answer to that questions is that I want you to have a wonderful experience of psychological mind reading. Sadly, there are too many amateurs out there who are not very good and are ruining the reputation of mind reading as entertainment. At the end of the day I want you to enjoy mind reading as entertainment regardless of who you hire or book; because I want mind reading to be promoted in a good light.

Now I have explained that, here are some of my top tips:

Can you see the performer in action?

On the performer's website, are there either photos or videos of them performing?

Personally, I always think that video is a great indicator of what you will actually receive from the performer, especially these days when high quality video cameras are so affordable.

Photography is good, but please remember that it is very easy to stage a photograph, where this is harder to do with video. A photograph will also not inform you on how the performer speaks, moves and interacts with the people he is performing for.

An example, of what good quality videos will look like can be found on my website: http://www.PaulBrook.co.uk/video.html

Does the performer have Public Liability Insurance?

Of course we never expect bad things to happen in our shows, but it's nice to know that should any accident occur that the performer is fully able to take care of it.

Ask what private insurance they have, or if they are a member of Equity that gives it's members £10,000,000 worth of cover. Look for the Equity logo on their website, if you are unsure of what it looks like it is on the left hand side of this website towards the bottom: http://www.PaulBrook.co.uk

Is the performer full time all of the time?

Does the performer have a day job other than performing? Or is mind reading a bit of a side business for him? Reasons why a mind reader may not be performing full time are:

1. Their mind reading show may not be good enough.

2. The mind reader may be lacking in real world experience.

3. Their regular day job commitments do not allow them to be dependable or reliable to consistently perform.

Full time mind readers put their money where their mouths are and make the commitment to it 100%. There are a number of amazing semi-professionals, but please keep in mind that they are the exception to the rule.

What does the performer's website and promotional literature look like?

If it looks cheap, why does it look cheap? Are the business cards printed by a company that provides free business cards? If so why?

A full time professional performer will need to have good quality materials and website as a promotional tool. Being the first point of contact in a lot of cases a website must look as professional as possible. For entertainers who make their living from their performances this is a small price to pay for such a necessity. However, for the amateur and semi-professional, their irregular work does not warrant paying the amount of money a professional website and marketing suite costs to produce.

Use your own senses and if you get the feeling the performer is cutting too many corners, it may be a sign to look for a different one!

How much does a Mind Reader cost to hire?

There isn't one answer for this as many factors influence the final fee of a performer such as distance, time required to perform, type of performance, and the amount of people attending, to name a few.

Most professionals will have a cost quote form on their website, like this: http://www.PaulBrook.co.uk/contact.html

When you get the quote make sure to ask the performer for a breakdown of the quote. This should be easy to provide as the performer should be using a standardised calculation (based on the current performance market) to arrive at the price. If they can't, are they just guessing at what to charge? You could be paying over the odds, or for things you don't want or need!

Cheaper is not necessarily better!

Often amateur entertainers try to win performances by charging very little. This is in order to get gigs in lieu of experience. Sometimes you may even be able to get their services for free.

While this sounds great, do you want to be paying less when you may have a terrible experience? You may save £100 but end up having your event ruined, or laughed at, because of someone who is not up to scratch.

The solution to this is to contact a number of mind readers and ask for quotes. When you have around five quotes you should be able to see what the rough market price is for the specific performance you are looking to book.

I would say that you should not dismiss the guys charging a bit more, because that extra bit could make the difference to the success of your event. Equally, some of the more affordable guys may simply have a promotion on. Don't be shy in telling the performer the other quotes you have been given and by whom. There is still a chance that you could haggle a better deal!

In Closing

Hopefully, those few pieces of information will help to steer you away from a terrible experience with an amateur mind reader or entertainer. Whoever you do decide to go with, I hope that your event is a success, and that you consider mind reading as entertainment again in the future.

Finally, I want to just say that, as a full time professional mind reader, I would be happy to be considered for your event. You can see me perform on my website, I have insurance and my prices are affordably competitive. Find out more by heading over to:

http://www.MindReaderForHire.co.uk/

Inverse Logic...you know it's true!

What is your competition doing that you aren't? Click the link below to find out:

http://www.PaulBrook.co.uk/Why_Do_Businesses_Hire_Paul_Brook_Mind_Reader.html

Friday, 27 January 2012

Badly Placed Advertising

Need Wedding Entertainment Ideas - Here's the only one you need:

http://www.paulbrook.co.uk/Why_Book_Paul_Brook_Mind_Reader_For_Your_Wedding.htm

Thursday, 26 January 2012

Really Cool Visual Illusion

Five reasons why people hire a Mind Reader for their wedding entertainment:

http://www.paulbrook.co.uk/Why_Book_Paul_Brook_Mind_Reader_For_Your_Wedding.htm

Wednesday, 25 January 2012

Mindless Monster Misunderstood

Need Wedding Entertainment Ideas?
Find out why people book Paul Brook Mind Reader:

http://www.paulbrook.co.uk/Why_Book_Paul_Brook_Mind_Reader_For_Your_Wedding.htm

Tuesday, 24 January 2012

Why Book Paul Brook Mind Reader For Your Wedding Entertainment?

Why Book Paul Brook Mind Reader For Your Wedding?

Five ways that entertainment can help your special day :

1. Keep your special day moving

You won’t have any awkward silences or gaps. Paul will also fill in if there are unexpected delays, at no extra cost.

2. Encourage people to get to know each other

Entertainment during your reception breaks the ice amongst guests who may not know each other and helps to bring people together.

3. Mind Reading is very fashionable

It is the cutting edge of entertainment right now and it creates a buzz of excitement.

4. Something different and unique

You spend so long making your wedding unique and memorable, remember to extend this to the entertainment.

5. Affordable

Individually tailored to work with your budget and requirements. Pay only for what you need - no hidden costs.

In Closing

Hopefully you can now see that hiring an entertainer is more than just about entertainment.

During your wedding day Paul Brook Mind Reader will keep the day moving, connect your guests, add another special element to the day, generate a buzz of excitement and best of all it will won't destroy your budget.

Take that first step today and visit:

http://www.WeddingMindReading.co.uk

With Just One Simple Line!

Have a corporate business? Want to make more money?

Click the link below to find out how:

http://www.PaulBrook.co.uk/Why_Do_Businesses_Hire_Paul_Brook_Mind_Reader.html

Monday, 23 January 2012

Plastic Green Army Men Should Reflect Realistic Possible Outcomes Of War

Let's not glorify war for our children!

Want five ways to boost your business? Click the link below to find out how:

http://www.PaulBrook.co.uk/Why_Do_Businesses_Hire_Paul_Brook_Mind_Reader.html

Friday, 20 January 2012

Firefox and Windows Issue

What is your competition doing that you aren't? Click the link below to find out:

http://www.PaulBrook.co.uk/Why_Do_Businesses_Hire_Paul_Brook_Mind_Reader.html

Thursday, 19 January 2012

Why do Businesses hire Paul Brook Mind Reader? Click To Find Out >>>

Why do Businesses hire Paul Brook Mind Reader?

Five secret ways to get your business the edge it deserves

Traditionally, most entertainers are thought of as time fillers at Christmas parties or corporate events. However, as strange as it may sound, entertaining isn't all that entertainers are about. Successful businesses have learned to use leading performers to make their business prosper. Here are five ways in which you can use Paul Brook Mind Reader to improve your business:

1. Performers Bypass the Gatekeepers

When a performer entertains at an event he makes contacts within that company, from the secretaries all the way to the managing directors. These connections can prove invaluable to you if you have the perfect product/service for a company, but just can't get past the front door. When you hire Paul Brook Mind Reader, he will learn about your business and make contacts within it.

During all of Paul Brook's future bookings, should your product/service be needed, he can act as an ‘introducer’ and get your foot in the door of many businesses. Due to the busy performing calendar of an entertainer, this alone is a massively beneficial reason to hire Paul Brook Mind Reader for your next event.

2. Getting the Prospective Clients

When bidding for business and schmoozing a prospective client, how will you be remembered? Often the business that gets the deal is the one that makes the strongest emotional impact. You already offer the best product/service, so how can you make a bigger impact? How can you be sure to be remembered?

Mind reading provides a uniquely fascinating and unforgettable experience. Bespoke mind reading offers the ability to pass on your company name, message, or slogan and attach it to the moment of amazement.

3. Boosting Productivity

Whether you get Paul Brook Mind Reader to perform at a works party, or provide an afternoon lunch treat for that special target achieving team, the benefits are the same.

Entertaining the people who make your company success possible, lets them know how much you value them. It also positively reinforces a stronger work ethic within your business while increasing workforce cohesion and morale.

4. Getting Noticed & Standing Out

During tradeshows, product launches and other events where you want to grab the attention of passers by, mind reading is the way to do it. Paul Brook Mind Reader can draw many potential leads to your booth/stand, and away from competitors.

As bespoke mind reading can be tailored to your company message, this enables a greater degree of quality leads at such events, as well as brand/company awareness.

Get customers and stand out from the crowd.

5. Being Seen as Contemporary Business

Mind Reading is very fashionable as entertainment right now, and allows your company to be perceived as being modern, up-to-date, and current. Not stuck in the past like competitors.

During conferences and conventions you can be seen to be in touch with modern culture. Therefore, allowing the younger generation of 'movers and shakers' to find your business more attractive and desirable.

In Closing

Hopefully you can now see that hiring an entertainer is more than just about entertainment. It can provide connections with businesses that you wouldn't normally be able to arrange, boost productivity, win bids, attain quality leads and look fresh and contemporary.

Remember though, that any old entertainer won't do; there are inexperienced amateurs out there. Always choose a quality form of entertainment, and from a full time professional in the field. Paul Brook Mind Reader fits the bill and is ready to work with you to get you the edge that your business deserves.

Take that first step today and visit: http://www.CorporateMindReading.co.uk